Volkswagen stops paid advertising on Twitter

Marketing

HAMBURG – Volkswagen on Friday said it has recommended to its brands to pause paid advertising on Twitter until further notice in the wake of Elon Musk‘s takeover of the social media platform.

“We are closely monitoring the situation and will decide about next steps depending on its evolvement,” Europe’s top carmaker said in a statement.

The comments by Volkswagen group, which covers the VW, Seat, Cupra, Audi, Lamborghini, Bentley, Ducati and Porsche brands, echoes similar remarks from other firms, including Ford and General Motors.

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