Is A Dodge Demon 170 With A $40k Markup Now Considered A Good Deal?

Given that the Dodge Challenger SRT Demon 170 serves as the final iteration of the beloved muscle car and is capped at just 3,300 units worldwide, it’s hardly a surprise that dealerships across the country have been looking to cash in with aggressive markups. Fortunately, it is possible to find a Demon 170 that won’t cost as much as a house.

This particular 2023 Demon 170 painted in White was recently listed for sale through Sandy Sansing Chrysler Dodge Jeep Ram in Florida with a price tag of $158,641. While that’s a lot of money and the car includes a $40,000 dealer premium, that markup is smaller than some others we’ve seen.

Late last year, we came across several Demon 170s with markups approaching the $100,000 mark and in November, we even found one with a $250,000 markup.

A look at the window sticker on this Demon notes that it has an MSRP of $118,641, less than some other examples we’ve seen. One reason for this is that it has the available $1,995 cloth interior as opposed to the more common leather interior.

Read: Dodge Dealers Invade Facebook Groups Hunting Buyers For Insanely Marked Up Demon 170s

While a $40,000 markup is nothing to scoff at, the car looks to have been quickly sold through a Facebook group for Demon 170 sales and parts, confirming that there remains plenty of demand for the limited-run Challenger and people are still willing to pay a premium for it.

It would be easy to confuse the Demon 170 with lesser Hellcat-powered versions of the Challenger but the truth is that most parts have been upgraded, except the body panels. Motivation comes courtesy of a 6.2-liter supercharged V8 with 1,025 hp and 945 lb-ft (1,280 Nm) of torque, allowing it to hit 60 mph (96 km/h) in a truly ridiculous 1.66 seconds with rollout.