WARREN, Mich. — General Motors has redesigned Buick’s flagship Enclave SUV as the latest testament to the automaker’s ongoing reinvention of the roughly 125-year-old brand.
The updates to the 2025 Enclave — from new tech to exterior to interior redesigns — complete Buick’s refresh of its current four-vehicle lineup. In 2022, Buick unveiled an aggressive concept vehicle called the Wildcat, kicking off the brand’s new design direction.
While the Enclave is the latest of Buick’s current vehicles to receive the Wildcat treatment, it may not be the last. GM is expected to expand Buick’s lineup with a new all-electric vehicle as soon as this year and is conducting several “design studies” to determine what’s next for the once-dominant American brand.
“I’m really excited about what the brand is becoming again,” GM President Mark Reuss said during a media event at the company’s design and technology campus in suburban Detroit. “[It’s a] really talented team, really talented execution, globally.”
Reuss, who started his career with Buick as a transmission calibrator, said the design team, led by Bob Boniface, has done a great job of “bringing life back into Buick design.”
The 2025 Enclave is longer, wider and taller than the current model. It also features a more aggressive exterior design, including a larger front grill and Buick’s new “reverse check mark” headlights.
“[It’s] the flagship of the Buick brand,” said Boniface during a media event. “We talked a lot about the visual DNA and here you see it, how it translates into our largest vehicle in the range … it’s masterful use of the surface language.”
The rear appears much more truck-like, with lots of angles and wide tail lamps across the SUV.
Inside is a new redesigned interior that features a “floating” center console that doesn’t attach to the vehicle’s front instrumental panel. It also includes a standard 30-inch diagonal, curved infotainment screen.
Super Cruise, GM’s hands-free highway driving system, will be offered on each of the Enclave’s three trims: Preferred, ST and Avenir. Also standard are front heated seats, wireless charging and other safety and convenience features.
GM is ditching a current V6 variant of the Enclave due to fuel economy in exchange for a standard 2.5-liter turbocharged engine with 328 horsepower and 326 foot-pounds of torque.
The automaker said 2025 Enclave pricing will be announced closer to when the vehicle enters production at a plant in mid-Michigan. Current starting prices range from roughly $43,300 to more than $60,000.
Buick transformation
Buick’s current lineup includes the Encore GX, Envista, Envision and Enclave crossovers/SUVs. It previously said its new EVs, starting in 2024, would all use the name Electra — a name the brand has used since 1959.
Company executives and spokespeople declined to reconfirm the timing of the new EV, saying it could launch in 2025. The brand’s website still says the vehicle’s expected availability is 2024.
Duncan Aldred, global vice president of Buick, called the brand’s progress a “pretty miraculous transformation.” He declined to comment on any additional nameplates to Buick’s U.S. lineup in the years to come.
“As you see, there’s a lot of energy, enthusiasm, passion; people keep doing things, and it informs the future,” said Aldred, who also heads GM’s GMC brand. “You’re going to have to watch this space to see what comes next.”
GM as a whole is evaluating its product portfolios amid slower-than-expected adoption of electric vehicles and changes to federal fuel emissions to better incorporate hybrids and plug-in hybrid electric vehicles alongside EVs.
In 2022, Buick announced plans to exclusively offer all-electric vehicles by 2030. (GM as a whole previously announced a target to exclusively offer EVs to consumers by 2035.) Aldred, echoing prior comments from GM CEO Mary Barra, said the brand’s future regarding EVs will be based on customer demand.
Buick’s U.S. sales increased 16.4% during the first quarter, building on a 61.4% increase in overall sales last year compared to modest results in 2022.
Despite the sales growth last year to 167,030 units, the results remained roughly 40,000 units lower than in 2019, prior to the coronavirus pandemic causing yearslong supply chain and production problems.
Much of the growth for Buick came from incremental sales gains from its new entry-level Envista crossover, which was the brand’s third best-selling vehicle during the first quarter of this year at nearly 10,000 units.
Buick has also been growing its lineup and increasing average transaction prices for its top-end “Avenir” models across its lineup. Avenir models represented about 25% of Buick’s sales during the first quarter of this year.
Aldred said he believes Buick can continue to grow U.S. sales with its new vehicle lineup, especially as Envista production ramps up and the 2025 Enclave arrives in dealerships this summer.
“When that does come out, we believe we’ll have the freshest portfolio in the industry at that point,” Aldred said. “Every vehicle, really performing very, very strongly.”
That’s not the same situation in China, where Buick and other non-domestic brands have been struggling. Sales of Buicks in China have fallen roughly 40% to about 517,000 units from 2019 to 2023. That has coincided with a 32% decline in sales during that time for GM in China, where the prominence of local car manufacturers is on the upswing.
“The market has changed rapidly … just in terms of the number of brands on sale,” Aldred said. “It proliferates the market, it just does, but Buick remains healthy and successful there.”
Wow, wonderful blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is fantastic, as well as the content!
I am continually browsing online for ideas that can assist me. Thx!
Thank you for sharing with us, I think this website genuinely stands out : D.
ProvaDent is an all-natural, safe-to-take advanced oral probiotic complex that supports great dental health.
What Is ZenCortex? ZenCortex is an ear health booster that protects ears from potential damage and improves your hearing health.
You made a few fine points there. I did a search on the topic and found most people will consent with your blog.
You can certainly see your expertise within the paintings you write. The sector hopes for more passionate writers such as you who are not afraid to mention how they believe. Always go after your heart.
What Is Java Burn? Java Burn is an herbal weight loss formula that comes in the form of sachets of fine powder.
Hello, you used to write wonderful, but the last few posts have been kinda boring?K I miss your great writings. Past few posts are just a little bit out of track! come on!
Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how could we communicate?
Respect to article author, some superb entropy.
I am glad to be a visitor of this perfect website! , thanks for this rare information! .
I’m still learning from you, while I’m trying to reach my goals. I certainly love reading everything that is posted on your website.Keep the stories coming. I liked it!
It¦s really a cool and useful piece of information. I am satisfied that you just shared this useful info with us. Please keep us informed like this. Thanks for sharing.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!
I gotta favorite this website it seems handy very beneficial
This design is steller! You certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!
I am impressed with this web site, rattling I am a big fan .
Good site! I truly love how it is simple on my eyes and the data are well written. I’m wondering how I could be notified whenever a new post has been made. I’ve subscribed to your RSS feed which must do the trick! Have a great day!
What does the Lottery Defeater Software offer? The Lottery Defeater Software is a unique predictive tool crafted to empower individuals seeking to boost their chances of winning the lottery.
It is truly a great and helpful piece of information. I?¦m happy that you just shared this helpful info with us. Please stay us up to date like this. Thanks for sharing.
Hey, you used to write magnificent, but the last several posts have been kinda boring?K I miss your super writings. Past few posts are just a little out of track! come on!
Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between usability and visual appearance. I must say you’ve done a excellent job with this. In addition, the blog loads super fast for me on Safari. Exceptional Blog!
ProNerve 6 nerve relief formula stands out due to its advanced formula combining natural ingredients that have been specifically put together for the exceptional health advantages it offers.
I have read several just right stuff here. Certainly value bookmarking for revisiting. I wonder how much effort you place to make the sort of wonderful informative website.
I visited a lot of website but I think this one holds something extra in it in it
I like what you guys are up also. Such smart work and reporting! Keep up the excellent works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my site 🙂
Loving the info on this web site, you have done outstanding job on the articles.
You have brought up a very excellent details , thanks for the post.
Simply desire to say your article is as astonishing. The clearness in your post is simply cool and i can assume you’re an expert on this subject. Fine with your permission allow me to grab your feed to keep updated with forthcoming post. Thanks a million and please continue the rewarding work.
Right now it sounds like BlogEngine is the preferred blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
Throughout the awesome design of things you actually receive an A+ with regard to hard work. Exactly where you confused us ended up being in your details. You know, as the maxim goes, the devil is in the details… And it couldn’t be much more correct in this article. Having said that, permit me reveal to you just what did do the job. Your article (parts of it) is definitely highly convincing and that is most likely the reason why I am making an effort in order to comment. I do not really make it a regular habit of doing that. Second, despite the fact that I can certainly see the leaps in reasoning you come up with, I am not really certain of exactly how you appear to unite the details which help to make the conclusion. For now I shall subscribe to your position but wish in the future you actually connect the dots better.
Outstanding post, I think blog owners should learn a lot from this blog its really user pleasant.
Thanks for any other wonderful post. The place else could anyone get that kind of info in such an ideal method of writing? I’ve a presentation next week, and I am at the look for such information.
This site is my intake, real wonderful design and perfect written content.
Thank you for sharing excellent informations. Your web site is very cool. I am impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for more articles. You, my pal, ROCK! I found simply the info I already searched everywhere and just couldn’t come across. What a perfect website.
F*ckin’ remarkable things here. I’m very glad to see your article. Thanks a lot and i’m looking forward to contact you. Will you please drop me a mail?