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Alyssa RoenigkESPN
Pro rally driver Ken Block, the Hoonigan and DC Shoes co-founder who revolutionized action sports marketing and motorsports filmmaking, died in a snowmobile accident Monday. He was 55.
Hoonigan Industries confirmed Block’s death in a statement posted to its social media channels.
“It’s with deepest regrets that we can confirm that Ken Block passed away in a snowmobile accident today,” the statement read. “Ken was a visionary, a pioneer and an icon. And most importantly, a father and husband. He will be incredibly missed.”
Block co-founded the skateboard brand DC Shoes in 1984. After selling the company in 2004, Block famously transitioned from marketing executive to one of the most recognizable names in motorsports. Only five years after getting behind the wheel of a rally car, he became a World Rally and Rally America podium threat and a five-time X Games medalist in RallyCross.
In 2008, Block posted the first of 10 Gymkhana videos to YouTube, which featured him stunt driving, drifting and creatively interacting with his environment, and nearly broke the internet. More than one billion views later, his Hoonigan YouTube channel became the most popular in motorsports history.
An avid action sports enthusiast, Block was an ambassador for the industry and a family man who, in 2022, raced the American Rally Association Championship alongside his wife, Lucy, and their 16-year-old daughter, Lia.
“Ken was a legend in his ability to take a vision and make it a reality. He created an industry,” Steve Arpin, Block’s teammate in the Nitro RallyCross series, told ESPN. “But if you were lucky enough to know him, that’s where the best parts of Ken surfaced. He treated his friends like gold and would create opportunities for whoever wanted to put in the work. He was everything this world needs more of, and just happened to do a lot of really cool stuff on the side.”