Marketing

With the clock ticking on the Chevrolet Camaro — production ends in January — a special run of 50 cars might end up being one of the most valuable of the sixth-generation pony car. Chevrolet is providing 50 “Festival Event” Camaros for use during May at the Indianapolis 500 and in the Indianapolis area. The

NEW YORK — The Super Bowl is the advertising industry’s grandest stage with viewership that surpasses 100 million people each year, but it’s not always the best option for marketers. Hyundai has shown, with the launch campaigns for the electric Ioniq 5 and Ioniq 6, that brands can draw plenty of eyeballs without investing in

Securing auto financing used to be almost an afterthought—buy a car and pick a loan at the dealer. But now, with the rise of online car shopping, the marketplace is more competitive, with banks, credit unions and automaker-controlled lenders hitting up consumers a lot earlier in the buying process. Ford Credit is responding to this

Jeep’s latest collection of Easter Jeep Safari concepts features a mix of eco-friendly powertrains, luxury and the brand’s trademark ruggedness. The seven concepts were scheduled to be tested the first weekend in April on the off-road terrain in Moab, Utah, for the 57th annual gathering of Jeep enthusiasts — one of the largest off-road gatherings

Polestar plans to launch a $20 million marketing campaign in the second quarter as the Swedish EV maker primes the pump for its first crossover in the truck-dominated U.S. The investment will surpass Polestar’s marketing spend in the first quarter of 2022 when the fledgling EV brand splurged on a Super Bowl commercial. The Volvo

Audi will be renaming its model lineup to make a clear distinction between full-electric and internal-combustion vehicles as it prepares a major EV product push, CEO Markus Duesmann said. Even numbers will be used for EV-only models, while odd numbers will designate internal combustion ones, including plug-in hybrids, Duesmann told journalists last week at Audi’s annual

General Motors Global Chief Marketing Officer Deborah Wahl is leaving the automaker.  A GM representative confirmed the news, saying Wahl “elected to retire” and “will be transitioning through March 31, 2023,” adding: “We appreciate Deborah’s contributions since joining GM in 2018 and wish her well in her next chapter. We will conduct an external search

Five automotive brands placed in the top 20 brands gaining recognition with Generation Z, according to the latest quarterly report by Automotive News sibling publication AdAge and Harris Poll. The poll ranks brands by how much their equity has changed with Gen Z — that is, how much their perception of brands is changing from

Mainstream car culture has been a part of the American adventure since the post-World War II era. A shift in manufacturing from war-related products to consumer goods, the rise of the suburbs and national highway systems, and the start of the Space Age all led to exponential growth in the number of vehicles on the

No heater. No windshield wipers. No turn signals or brake lights. No GPS. All are missing from the Ford Explorer “Men’s Only Edition.” Not because Ford Motor Co. is cutting corners — or thinks men don’t use turn signals anyway — but rather to spotlight the many indispensable vehicle features invented by women. To mark

“We have your back.” That is the message from Hyundai Motor America and Culture Brands, the automaker’s first Black marketing agency. The automaker and agency began working together in 2021, producing ad campaigns with uplifting overtones that depict everyday Black people living their lives. For example, “Dad’s Precious Cargo” shows a father chauffeuring his daughter

TOKYO – The global chairman of the struggling Japanese premium brand Infiniti is retiring from the position at the end of the month and will be replaced by an interim head. Peyman Kargar, who has led Infiniti since June 2020 and was preparing for a wide-ranging brand reboot centered on the QX80 SUV, will leave

Shyft Group, one of the nation’s largest manufacturers of industrial work trucks, plans to debut an electric class 5 crew cab truck Wednesday at the NTEA Work Truck Show in Indianapolis. The Blue Arc-brand truck has a walk-in-van style cab with a sliding door, seating for six and room to set up a mobile workstation

As the increased availability of electric vehicles leads consumers to focus more heavily on “traditional factors” such as quality and styling, Rivian and Mini Cooper are seeing the benefits, a 2023 J.D. Power study shows. The Rivian R1T ranked highest overall for customer satisfaction among premium EVs with a score of 794 out of 1,000

A true action-packed movie is hardly complete without depicting a vehicle exploding or becoming damaged beyond repair, right? At least, that’s probably how director Michael Bay feels. A study by Scrap Car Comparison found the Transformers director is the most dangerous in Hollywood, having wrecked 354 vehicles across his filmography. In his 15 films, he

DETROIT — For more than 60 years, Buick has incorporated some form of a tri-shield design in its logo. The latest version, making its North American production debut this year on the 2024 Encore GX, draws on that history while also taking a modern tack as the brand transitions toward a fully electric vehicle lineup.

Not even a 27-foot-long hot dog is safe from the spate of catalytic converter thefts plaguing many dealerships and city streets across the country. The Oscar Mayer Weinermobile was victimized by thieves in Las Vegas this month. The giant frankfurter was parked outside a hotel just off the Strip when someone cut the catalytic converter

GM, Kia and Stellantis have ponied up the money for 60-second ads during Super Bowl LVII. Here is a look at the ads. Ram: Premature Electrification Comedian Jason Jones, a former correspondent on “The Daily Show,” offers a reassuring message for those who might be suffering from EV range anxiety. The upcoming electric 1500 REV pickup

The three-row 2023 Kia Telluride plays sidekick for a desperate dad who forgot his baby’s binky in the automaker’s latest Super Bowl commercial, but the story doesn’t end when the spot is over. That’s when the fun starts. Kia is presenting three alternate endings for the 60-second ad exclusively on its TikTok channel to keep

Stellantis is headed back to the Super Bowl after taking last year off. The automaker on Monday confirmed it will run two 60-second commercials in Sunday’s game on Fox — a Jeep ad in the second quarter and a Ram ad in the fourth quarter. Stellantis last appeared in the 2021 game when it ran a

Toyota will use this month’s Chicago Auto Show to introduce a long-promised larger three-row crossover to its U.S. lineup, while Volkswagen and Subaru will rely on the Windy City’s massive McCormick Place to showcase updates to strong-selling crossovers on opposite ends of the size spectrum. The Chicago show is in its 115th year, and with

Every year, the Super Bowl brings an action-packed lineup of ads to our screens, many of which come from leading automakers intent on promoting the latest models. Are they speeding toward brand building or crashing under the weight of high expectations? According to System1’s Test Your Ad database, most commercials in most categories aren’t exactly

DETROIT — General Motors and Netflix have created a co-branded Super Bowl ad promoting the companies’ collaboration to feature more electric vehicles on screen. The automaker said a 60-second spot called “EVs on Screen” will air in the second quarter of the Feb. 12 game. It stars actor and comedian Will Ferrell, who will be

ATLANTA — Mercedes-Benz USA’s longtime marketing boss and onetime interim CEO Drew Slaven has left the company. In a memo to the brand’s dealers reviewed by Automotive News, Mercedes-Benz USA CEO Dimitris Psillakis said the chief marketing officer had decided to retire. “After some extensive thought and in consultation with his family and colleagues at

With the Super Bowl just two weeks away, Kia stands alone as the only automaker that has committed to running a commercial at this point. The Korean brand, which has been a Super Bowl staple, will highlight the popular three-row Telluride. The utility vehicle has been freshened for the 2023 model year. Kia sees the

Porsche’s non-fungible token drop was supposed to be a game-changer. But in what has become a somewhat regular occurrence with NFT drops, it failed to live up to the hype. The project, auspiciously announced at Art Basel Miami Beach, launched on Monday, and by Tuesday fewer than 1,500 of the collection’s 7,500 NFTs had been

Dodge, Ram, Audi, Mazda, GMC, Volkswagen, Acura and Mercedes-Benz are all in the heat of a “nomad retention challenge” in the U.S., a report from S&P Global Mobility shows. The eight brands face the challenge of keeping conquest customers from being “one and done” and going elsewhere after one purchase, the market research firm said.

DETROIT — Ford Motor Co. is attempting to clear a backlog of unfulfilled Bronco orders by offering some people on the waiting list a $2,500 discount if they switch to a lower-priced trim or another nameplate altogether. The automaker says those who ordered a 2023 Bronco Wildtrak can receive the discount by switching to a

Polestar has opened a pop-up snowroom in Finland. That’s not a typo. The electric vehicle maker’s newest retail location is built entirely out of snow — more than 105,000 cubic feet of it, harvested from a nearby ski resort. The cube-shaped building was constructed over just 20 days in Rovaniemi, which lies on the Arctic

Toyota Motor Corp. confirmed it will sit out the Super Bowl for the first time since 2017. “Every year we evaluate this advertising opportunity to support upcoming product launches or key Toyota moments,” the company said in a statement Friday. “This year’s timing did not align for our brand.” The brand did not say where