Column: Youth matters most in auto retail technology calculations

Marketing

Those of us of a certain age may think we’re important to consumer-facing businesses. It’s not as much as you might assume.

We matter, of course, and spend money that advertisers want. The reality is, however, that younger adults are often the preferred target because they have far more spending power ahead of them than middle-aged and older consumers do.

In television, for example, advertisers have long favored the 18-to-49 demographic, driven by the idea of reaching young adults when they start spending and then nurturing them as their spending habits and income increase over time. The same thing generally applies to other media and retail companies and of course, auto dealerships.

Since I joined Automotive News in January, there has been buzz about dealerships boosting their retail technology in ways that will reach older folks who have become tech-savvy, but also younger customers for whom technology is as natural to living as breathing.

Group 1 Automotive Inc. offers a good example. The dealership giant held its 2023 second-quarter earnings call last week. In the three quarters I have covered the company so far, it has regularly highlighted progress with its AcceleRide digital platform.

More than 80 percent of Group 1’s customers in the second quarter used AcceleRide for at least some part of their auto purchase transaction, CEO Daryl Kenningham said during the call. Those numbers reflect steady increases from previous quarters, the company said.

Investments to attract younger and other tech-savvy customers also are bearing fruit at other dealerships. I’m working on a story about one: a dealership group that hired a chief technology officer and IT staff to boost tech tools and efficiency in the car-buying process.

Are desirable/younger customers excited about these and other retail technology developments in auto retail? We’ll see.

Write me at [email protected].

Products You May Like

Articles You May Like

OEMs & SEMA After Dark with Jessi Lang! – 2014 SEMA Week Ep. 3
Monterey Car Week – Powered by Infiniti – Starting August 11th on the Motor Trend Channel

13 Comments

  1. What an astonishing post! Your style captures the reader’s attention and your points are very well presented. Keep up the fantastic work!

  2. Leg press works all your leg muscular tissues, offered that you simply get one
    which hits the proper angles like the Pressure USA Final
    Combo. Backside line – until I have been under 30,
    injury-free, and tight on area and money, I’d stay away from a vertical leg press.
    Most leg presses (yes, even those on this list) use wheel bearings on the rails.
    The other merchandise in its value range both fill a selected niche/gap out there (like compact or vertical) or have
    critical design/craftsmanship flaws.
    Count On most top models to come with someplace between 3 – 8
    lockout positions and when unsure, verify for manufacturer suggested peak
    ranges too. Having more lockout positions permits a single machine to accommodate each person comfortably, which’ll be
    especially useful for homes with a quantity of users.
    Oh, it’s additionally a full-size machine
    and takes up a footprint of roughly 84″ x 40″.
    Comparable to how the GLPH1100 works, the F760 comes
    with upholstered pads that flip in/out of place, making it straightforward to change between exercises.
    Oh, and it additionally comes with an attachable calf increase plate too for slightly added bonus.

    Look for a leg machine padded with high-density foam and thick, inflexible PU leather.
    It may be contoured or ergonomic, however that’s optional – a flat surface
    will do exactly fine if the padding is sweet.
    That’s especially true for the machines with angled or top-loading storage – working example being the TDS 4-Way and the Titan Combo.

    Marcy is an industry-leading model in health equipment manufacturing,
    so it’s no surprise that they’ve come out with the Marcy
    Diamond Elite MD-9010 Smith Machine. It is a high-caliber product that you
    ought to use to perform more than 100 workout routines without stepping away
    from it. It has smooth weight motions and a three-point weight lockout place.

    It’s important to use a weight that lets you maintain management
    and stability, keep the knees aligned with the toes,
    and keep a straight again and impartial spine place. Superior lifters that don’t have
    entry to a hack squat machine can use front
    squats with a barbell to realize related results.

    If you are reading this, then there’s a good probability
    that you’re looking to add it to your routine
    or are already doing it and need tricks to get better.
    The excellent news is we got you all coated with this guide on the advantages of the motion, proper hack squat form,
    bonus ideas, what not to do, and options which will also allow you to.

    Seize your Transparent Labs preworkout of choice, head to the fitness center,
    and prepare to make some great leg day features.
    With adjustable weight settings, it targets the quadriceps, hamstrings, and glutes effectively.
    The Star Trac Hack Squat is popular in each industrial gyms and fitness facilities, offering a safe and efficient method to
    enhance lower physique power and muscle development. Master the approach on leg press and hack squat machines to maximise muscle gains and decrease injuries.
    Focus on correct form, controlled movement and conscious muscle engagement to
    get the most out of those machines to build stronger,
    more outlined legs. Begin with manageable weights,
    prioritize safety and progress gradually to make sure continuous progress and long run fitness success.

    Lastly, a good leg press machine may have a positive guarantee, look
    for a lifetime is feasible. A well-built leg press machine will encompass a minimum of 2″, gauge metal. Powder coating is an excellent option to keep your machine clean and crisp-looking. This leg press from Powertec is an underrated, however high-quality machine worthy of its praise. It makes use of an angled design, with bigger pistons for an environment friendly and correct weight. We’ve really been able to use this machine on a number of occasions.
    You can construct as much muscle with the hack squat as you can with the barbell back squat, though trunk activation is not as distinguished which we’ll clarify further. However if you’re using a challenging weight while persevering with to implement progressive overload, you’ll nonetheless activate the trunk muscles to an extent. Hopefully this article has given you some useful insights into a quantity of hack squat machines that are available available in the market and what you should look for to purchase them. Do tell us in the feedback when you feel that we’ve missed out on something. You want to recollect to not lock out your knees (same as with the hack squat machine) when performing this train. When you are trying to purchase hack squat machine, there are basically 2 differing kinds you will find. One comes only with the hack squat machine, while the opposite types additionally embody a leg press attachment.

    References:

    Best Cutting Steroid

Leave a Reply

Your email address will not be published. Required fields are marked *