Ferrari partners with Samsung to develop in-car displays

Europe

ROME — Ferrari will use Samsung Display’s organic light-emitting diode (OLED) display panels in future models.

The South Korean company will develop “bespoke OLED technology display solutions” for the next generation of Ferrari cars, the automaker’s CEO Benedetto Vigna said in a statement on Tuesday.

No financial details were disclosed.

Vigna has previously said that as Ferrari is focusing investment on electrification, the company would use external suppliers for non-crucial components or software.

Ferrari plans to unveil its first fully electric car in 2025.

Samsung Display, which plans to invest more than 3 billion dollars on the manufacturing of OLED panels in Asan, South Korea, is a unit of Samsung Electronics.

At the 2023 CES in Las Vegas in January, Samsung Display unveiled its New Digital Cockpit with a 34-inch slim display and bendable technology that creates 700 radius curvature during the driving mode.

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