Lego Corvette marks car’s 70th anniversary

Marketing

Lego is commemorating the Chevrolet Corvette’s 70th anniversary with a new model kit replicating the 1961 C1 convertible.

The 1,210-piece kit went on sale last week for $150.

The 13-inch-long car, in Roman Red, can be built with either a hard or open top and features a working tie-rod steering system.

It’s the fourth and largest Corvette released by Lego so far, comprising about as many pieces as the other three combined.

The first Corvette came off the assembly line in Flint, Mich., on June 30, 1953.

Lego sells two other classic Chevys, a Camaro Z28 and a NASCAR Camaro ZL1.

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