Stellantis has partnered with Norwegian startup Casi to launch a car subscription service called Drivenjoy, initially in the Netherlands.
The service will offer about 200 vehicles in the coming months.
The Drivenjoy fleet is not entirely electric, although more hybrid and full-electric vehicles will be added in the coming months.
Stellantis is touting the partnership as a “major step forward” in the way the automaker distributes cars and connects with customers.
Drivenjoy is offering three brands: Peugeot, Citroen, and DS. Starting January, Casi, formerly called imove, hopes to add more Stellantis brands to the fleet to offer a multi-brand service.
“We see that car subscription will be a big part of the automotive industry in the future, and we are determined now is the right time for us to play a role in how this segment evolves,” said Sophieke Verhoeven, head of PSA finance at Stellantis.
Verhoveven said Stellantis views car subscription as a complementary service to its traditional business.
“It’s a way for us to reach new customer segments and improve new customer deliveries while implementing a new revenue stream,” she said.
Casi aims to help automakers. dealers, fleet operators, and other businesses to launch and scale car subscription services.
The company has designed an all-in-one car subscription platform offering multi-channel distribution, subscription management, and a selection of operational services and ecosystem partners.
Casi’s Frii service is already offering the Born full-electric car from Volkswagen Group ‘s Cupra brand in Oslo through a subscription service.
On its website, customers can see an overview of available Frii cars, and choose the start date for the subscription period themselves. Frii customers can return the cars whenever they wish during the subscription period.
Stellantis has been steadily growing its subscription footprint in the U.S. with its Free2move brand, which launched in Europe in 2016 before debuting in Washington, D.C., in 2018.
The service has since expanded to cities such as Austin, Columbus, Portland, and Denver.
In May, Stellantis agreed to buy the Share Now car-sharing business from BMW and Mercedes-Benz as the two German automakers focus on the software part of their mobility alliance.