This $7,000 Porsche-Branded Espresso Machine Sold Out In 8 Hours

The name and brand represented by Porsche are deeply impactful in the marketing world. Today, it’s lent that name to a new product from La Marzocco, the Italian maker of high-end espresso machines. The two have come together to roll out a pair of limited-edition espresso makers: the Porsche x La Marzocco Linea Micra in Slate Grey for $6,555 and the Martini Racing edition for $6,949. And yes, that’s before taxes.

Sticker shock, no doubt, but guess what? It’s all moot for at least one of them—every single one of the 911 Martini Racing edition units sold out in less than a day!

Available in two distinct designs, each limited to 911 units, buyers could choose either the original Porsche Slate Grey Neo or the Martini Racing livery, which draws inspiration from the classic 911 Carrera RSR. While the heritage nods are a nice touch, beneath the surface, what you’re really getting is a dolled-up version of La Marzocco’s standard Linea Micra.

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But what exactly do you get for nearly $7,000, besides bragging rights? The Linea Micra is a dual-boiler espresso machine with professional-level temperature stability and an integrated group head. Many coffee shops that specialize in espresso drinks use industrial-sized La Marzocco machines. Consider this as a pint-sized version designed for professional use.

Of course, the non-branded one will still set buyers back some $3,900, meaning you’re paying nearly double for the privilege of Porsche’s endorsement and a snazzier paint job.

Notably, La Marzocco has infused a few bits of Porsche DNA into this machine. For example, the rotary knobs are derived from the drive-mode selector in modern Porsches. The pressure display mimics the rev counter in a Porsche. The drip tray actually features a grid “inspired by the Porsche GT3 Touring.”

Interestingly, the Porsche branding didn’t affect the weight—it still clocks in at a hefty 42 pounds (19 kg). Odd, to say the least, because if there’s one thing we all expect from a luxury espresso machine, it’s for it to shed a few pounds after getting a Porsche paint job.

As with any Linea Micra, owners can control the machine remotely via the La Marzocco Home app, offering a bit of digital convenience to your espresso experience. That’s a small perk that most espresso machines don’t offer. Is it worth $6,949? Well, Porsche launched the machines in its online shop this morning, and in just about eight hours, all 911 Martini Racing editions were gone. So clearly, someone thinks so. But if there’s a hole burning in your pocket, don’t panic just yet—you can still pick up the Slate Grey Neo version, if you’re into consolation prizes.

The collaboration doesn’t stop with the espresso machine. Porsche and La Marzocco have also introduced a Porsche-branded Pico Espresso Grinder, priced at $1,840 before taxes, as well as two sets of espresso cups and saucers, at the bargain rates of $90 and $99. Because, obviously, what’s the point of dropping $7,000 on an espresso machine if you’re not drinking from a $99 cup? It’s all about staying grounded, after all.