US: Mazda MX-30 Sales Show Some Pulse In May 2023

Mazda North American Operations reports that its vehicle sales in the United States more than doubled in May, reaching 33,262 units (117 percent year-over-year). During the first five months of the year, the company sold 153,997 units, which is also 20.6 percent more than a year ago.

While the general business is doing relatively well, Mazda’s all-electric car sales remain marginal, even for compliance car standards.

In May, sales of the Mazda MX-30 amounted to 18, which is almost 49 percent more than a year ago, but one unit more than in April. Compared to the brand’s total volume, that’s just 0.1 percent.

The only positive thing is that 18 units is the highest result in 11 months.

So far this year, Mazda sold 50 MX-30 in the US (actually only in California), which is 83 percent less than a year ago at this time (293). It remains a really low volume even for compliance purposes.

The Mazda MX-30 is not eligible for the $7,500 federal tax credit (although the incentive might be factored into the lease). However, we guess that the main issue behind the low sales is a combination of its price (MSRP of $34,110) and low driving range (100 miles of EPA Combined range). Another thing might be limited vehicle supply.

Just to illustrate the price/performance competitiveness, let’s take a look at the table with some of the other BEVs:

Model	Base Price	Dest. Charge	Tax Credit	Effective Price
2023 Chevrolet Bolt EV 1LT 17-inch	$26,500	+$995	$7,500	$19,995
2023 Chevrolet Bolt EUV LT 17-inch	$27,800	+$995	$7,500	$21,295
2023 Ford Mustang Mach-E Select SR LFP RWD 18-inch	$42,995	+$1,800	$3,750	$41,045
2023 Hyundai Kona Electric 17-inch	$33,550	+$1,335	N/A	$34,885
2023 Mazda MX-30 18-inch	$34,110	+$1,375	N/A	$35,485
2024 MINI Cooper SE Hardtop 2 door 16-inch	$30,900	+$995	N/A	$31,895
2023 Tesla Model 3 RWD 18-inch	$40,240	+$1,640	$7,500	$34,380
2023 Volkswagen ID.4 Standard 19-inch	$38,995	+$1,295	$7,500	$32,790
2023 Volvo C40 Recharge 19-inch	$55,300	+$1,095	N/A	$56,395

* DST prices plus other obligatory fees (Tesla)

Model	Drive	Battery (kWh)	EPA Range	0-60 mph (sec)	Top Speed
2023 Chevrolet Bolt EV 1LT 17-inch	FWD	65	259 mi (417 km)	6.5
2023 Chevrolet Bolt EUV LT 17-inch	FWD	65	247 mi (397 km)	7.0
2023 Ford Mustang Mach-E Select SR LFP RWD 18-inch	RWD	72*	250 mi* (402 km)	6.3
2023 Hyundai Kona Electric 17-inch	FWD	64	258 mi (415 km)		104 mph (167 km/h)
2023 Mazda MX-30 18-inch	FWD	35.5	100 mi* (161 km)		87 mph (140 km/h)
2024 MINI Cooper SE Hardtop 2 door 16-inch	FWD	32.6	114 mi* (183 km)	6.9	93 mph (150 km/h)
2023 Tesla Model 3 RWD 18-inch	RWD		272 mi (438 km)	5.8	140 mph (225 km/h)
2023 Volkswagen ID.4 Standard 19-inch	RWD	62	209 mi (336 km)	7.1
2023 Volvo C40 Recharge 19-inch	AWD	78	226 mi (364 km)	4.5	112 mph (180 km/h)

* estimated/unofficial values; net battery capacity in the case of Ford

Mazda plans to electrify its lineup with more BEVs around 2028-2030, but as of today, most of the other premium brands are far ahead in terms of BEV sales. Meanwhile, Mazda’s representative said that long-range BEVs aren’t sustainable.

In January, the company introduced in Europe the Mazda MX-30 e-Skyactiv R-EV plug-in hybrid (series hybrid with a 17.8-kilowatt-hour battery and recharging capability). This version is not available in North America – although there is a possibility, according to some reports).

This article was originally published by Insideevs.com. Read the original article here.